Founder and lead strategist
Owns the audit, the roadmap, and the reporting on every account.
What this role does on your account
- Runs the two-week audit with the technical lead and writes the ranked findings list, so every item has evidence, impact, effort, and a fix.
- Builds the 90-day roadmap, orders it by dependency (technical blockers, then on-page, then links), and forecasts what each item is worth.
- Owns the keyword map and every page brief, and edits drafts before they reach your subject-matter expert.
- Writes the fortnightly report per page (rankings, clicks, conversions) and runs the quarterly review that compares results with the forecast.
- Is the person who tells you when SEO is the wrong channel, or when a page or a link should not be pursued.
Written by Founder and lead strategist
- SEO vs AEO vs GEO vs AIO vs LLMO vs SXO: what each term means, where they overlap, and which one you need September 2, 2026
- How much does SEO cost? Agency pricing, and what should drive the number September 1, 2026
- Technical SEO audit checklist: what to check, in what order, and what to ignore September 1, 2026
- B2B SaaS technical migration: moving pages without losing rankings Case study
Start with the audit.
Two weeks, fixed price, and a prioritised list you can act on with or without us. If SEO is not the right channel for you, the audit will say so.