Writing
Long, specific, and written by the people who do the work. Mostly for buyers who want to understand what they are paying for.
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SEO vs AEO vs GEO vs AIO vs LLMO vs SXO: what each term means, where they overlap, and which one you need
Seven acronyms now describe roughly two and a half disciplines. This is a plain comparison of what each one optimises, which system it targets, how you would know it worked, and the order in which a company should buy them.
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What makes a quality backlink, and how to check one in ten minutes
Domain rating is the number every link seller quotes and the least useful one you can check. This is the ten-minute method we use on every prospect, written so you can run it on any vendor's report, including ours.
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How much does SEO cost? Agency pricing, and what should drive the number
Most SEO quotes are a monthly number with a list of activities underneath. This explains where that number comes from, which parts of it are real cost, and how to compare two quotes that look nothing alike.
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Technical SEO audit checklist: what to check, in what order, and what to ignore
Crawling tools produce hundreds of findings and rank them by how easy they were to detect. This is the order we actually work in, with the reason for each step and the warnings that can wait.
Start with the audit.
Two weeks, fixed price, and a prioritised list you can act on with or without us. If SEO is not the right channel for you, the audit will say so.